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Media Deals WNBA
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Elevate Your Game Nights: Fox 5 Teams Up with New York Liberty as Official TV Partner

Key Points

  • The New York Liberty has partnered with Fox 5, becoming the first women’s professional team to establish such a deal, aiming to broadcast their games to over 7.5 million households in the New York tri-state area.
  • The partnership includes broadcasting Liberty games on Fox 5 and its sister station My9, along with streaming options on the Fox Local app, ensuring widespread accessibility for fans.
  • This strategic alliance was praised by both organizations, with Liberty CEO Keia Clarke highlighting the commitment to increasing the visibility of women’s basketball, and Fox 5’s Lew Leone expressing excitement for incorporating Liberty games into their sports programming.
  • The Liberty’s move to Fox 5 from the YES Network reflects a broader trend among WNBA teams securing TV deals to enhance their visibility, with the Liberty poised for their season opener against the Washington Mystics on May 14.

A Groundbreaking Broadcast Alliance

In an exciting development for sports enthusiasts and WNBA fans alike, the New York Liberty has forged a pioneering broadcast partnership with Fox 5, setting the stage for an electrifying season. This collaboration marks a significant milestone, as the Liberty becomes the first women’s professional team to join forces with Fox 5, promising to bring the thrill of WNBA games directly into over 7.5 million homes across the New York tri-state area.

With a blend of live broadcasts split between Fox 5 and its sister station My9, along with streaming options on the Fox Local app, accessibility to Liberty games has never been more expansive, ensuring that fans won’t miss a beat of the action.

Embracing the Future with Open Arms

The New York Liberty and Fox 5’s partnership is more than just a media deal; it’s a commitment to enhancing the visibility of women’s basketball and providing unparalleled access to fans. Keia Clarke, the Liberty’s CEO, expressed immense pride in this innovative agreement, emphasizing the organization’s dedication to broadcasting Liberty basketball to as broad an audience as possible.

On the flip side, Lew Leone, the Senior Vice President and General Manager of WNYW Fox 5 and WWOR My9, highlighted the excitement and anticipation for the upcoming 2024 season, underscoring Fox 5’s eagerness to integrate the dynamism of WNBA into its rich sports programming lineup. This collaboration not only celebrates the achievements of female athletes but also promises to enrich the sports broadcasting landscape in New York.

Charting a New Course in Sports Broadcasting

This partnership arrives at a momentous time for the New York Liberty, following their remarkable journey to the WNBA Finals. The move to Fox 5, from their previous broadcast partner YES Network, signifies a fresh chapter in the team’s journey, aiming to captivate a wider audience and elevate the profile of women’s basketball. The Liberty’s transition mirrors a growing trend among WNBA teams, such as the Atlanta Dream, Phoenix Mercury, and Las Vegas Aces, all of which have recently secured TV deals to boost their visibility.

As the Liberty gear up for their season opener against the Washington Mystics on May 14, this broadcast deal not only promises enhanced accessibility for fans but also reflects the burgeoning appeal and influence of the WNBA. With the official broadcast schedule yet to be unveiled, anticipation is mounting for what promises to be an unforgettable season of Liberty basketball, brought into homes by Fox 5.

In Summary

This strategic partnership between Fox 5 and the New York Liberty is more than just a broadcasting agreement; it’s a powerful statement about the growing prominence of women’s sports and a testament to the unwavering spirit of New York’s basketball fans. As the 2024 season approaches, both the Liberty and Fox 5 are poised to deliver an unmatched viewing experience, celebrating the passion, dedication, and talent of WNBA athletes.


FAQs

  • What is the significance of the partnership between the New York Liberty and Fox 5?

The partnership signifies a milestone in sports broadcasting, especially for women’s sports, by increasing the accessibility and visibility of New York Liberty games to millions of households in the New York area, thus promoting greater engagement and support for women’s basketball.

  • How will fans be able to watch the New York Liberty games?

Fans can watch the Liberty games through live broadcasts split between Fox 5 and its sister station My9. Additionally, local games will be available for streaming on the Fox Local app, offering a flexible viewing experience.

  • What does this deal mean for the future of women’s sports broadcasting?

This deal is indicative of a growing recognition and appreciation for women’s sports, setting a precedent for future broadcasting agreements. It reflects an increasing trend towards offering more platforms and opportunities for women’s sports to reach wider audiences, thereby elevating their profile and support.

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