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AbbVie Turns PGA TOUR Birdies Into a New Sports-Impact Platform for Brain Health

At a Presidents Cup built around elite international golf, AbbVie and the PGA Tour are asking fans to see the birdie as more than a number on a scorecard.
AbbVie Turns PGA TOUR Birdies Into a New Sports-Impact Platform for Brain Health

At a Presidents Cup built around elite international golf, AbbVie and the PGA Tour are asking fans to see the birdie as more than a number on a scorecard. AbbVie launched Birdies for Brain Health at Medinah Country Club, unveiling a $330,000 donation to six patient-advocacy organizations serving people affected by migraine, mental-health conditions and Parkinson’s disease. This was the first public activation of AbbVie’s new multiyear relationship as Official Pharmaceutical Sponsor of the PGA Tour and the 2026 Presidents Cup.

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It was published on September 24, 2026 and last updated on October 9, 2026. The time of the story is shown in your own time zone on the page.

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