Analyzing Direct Digital (NASDAQ:DRCT) and Liberty Media Corporation – Liberty Formula One Series C (NASDAQ:FWONK)

Posted by Grant Hamersma on Sep 25th, 2026

Liberty Media Corporation – Liberty Formula One Series C (NASDAQ:FWONK – Get Free Report) and Direct Digital (NASDAQ:DRCT – Get Free Report) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, dividends, analyst recommendations and profitability.

This is a breakdown of current ratings for Liberty Media Corporation – Liberty Formula One Series C and Direct Digital, as provided by MarketBeat.

Liberty Media Corporation – Liberty Formula One Series C currently has a consensus target price of $117.57, suggesting a potential upside of 23.66%. Given Liberty Media Corporation – Liberty Formula One Series C’s stronger consensus rating and higher possible upside, research analysts plainly believe Liberty Media Corporation – Liberty Formula One Series C is more favorable than Direct Digital.

Liberty Media Corporation – Liberty Formula One Series C has a beta of 0.43, meaning that its share price is 57% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 5.3, meaning that its share price is 430% more volatile than the S&P 500.

This table compares Liberty Media Corporation – Liberty Formula One Series C and Direct Digital’s net margins, return on equity and return on assets.

This table compares Liberty Media Corporation – Liberty Formula One Series C and Direct Digital”s gross revenue, earnings per share (EPS) and valuation.

Liberty Media Corporation – Liberty Formula One Series C has higher revenue and earnings than Direct Digital. Direct Digital is trading at a lower price-to-earnings ratio than Liberty Media Corporation – Liberty Formula One Series C, indicating that it is currently the more affordable of the two stocks.

92.3% of Liberty Media Corporation – Liberty Formula One Series C shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 4.3% of Liberty Media Corporation – Liberty Formula One Series C shares are owned by company insiders. Comparatively, 25.6% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Liberty Media Corporation – Liberty Formula One Series C beats Direct Digital on 11 of the 13 factors compared between the two stocks.

Formula One Group, through its subsidiary Formula 1, engages in the motorsports business in the United States and internationally. The company holds commercial rights for the FIA Formula One world championship, approximately a nine-month long motor race-based competition in which teams compete for the constructors' championship and drivers compete for the drivers' championship. It is also involved in the operation of the Formula 1 Paddock Club hospitality program; and provision of freight, logistical, and travel related services for the teams and other third parties, as well as the F2 and F3 race series. The company was founded in 1950 and is based in Englewood, Colorado. Formula One Group operates as a subsidiary of Liberty Media Corporation.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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