Chinese Wok Sees 25% Instagram Growth with Cricket Contest

As the country tunes into cricket season, Chinese Wok, India’s largest Chinese quick service restaurant (QSR) chain, has launched a cricket-themed digital contest, #ChineseWokMVP, capturing the excitement of match nights and turning them into engaging fan moments online.

The digital campaign, hosted on Instagram (@chinesewokin), invites followers to answer match-related quizzes and make predictions in real time, offering them a chance to win meal vouchers. In just a few weeks, the campaign has attracted over 1,000 participants and driven a 25% increase in Instagram followers — making it one of Chinese Wok’s most successful digital activations so far.

“Cricket is more than just a sport in India, it’s a shared experience that brings people together. With #ChineseWokMVP, we wanted to channel that energy into a fun, rewarding format that aligns with our brand’s youthful personality,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “It's been exciting to see our community grow and engage with us in real time.”

The campaign is part of a broader cricket-themed initiative by Chinese Wok, which includes festive in-store and digital experiences. These range from Superrr Bowl combos and cricket-themed packaging to interactive AR experiences at outlets. With strategic ad placements during league matches and regional voiceovers, the brand is actively enhancing every match moment for fans — especially Gen Z and millennials.

Chinese Wok’s focus is clear: to bring people closer to the game through food, fun, and community connection. By blending digital interaction with match-day energy, the campaign strengthens the brand’s presence during one of India’s most celebrated seasons.

Chinese Wok is operated by Lenexis Foodworks, the company behind successful QSR brands like Big Bowl and The Momo Co. Known for quality, affordability, and innovation, Lenexis Foodworks continues to expand its footprint across India.

From the source Fans can still join the cricket action and win exclusive meal vouchers. Just follow @chinesewokin on Instagram and participate in the trivia every match night.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.