Former AFL players warned for promoting illegal gambling site

Two high-profile former AFL players have been issued with official warnings by the Australian Communications and Media Authority (ACMA) for promoting an illegal online gambling service.

According to their report, investigations by the ACMA found that Mitch Robinson and Rhys Mathieson published content promoting the prohibited online gambling service Vegastars.

Australian online gambling rules prohibit the promotion of illegal gambling services.

The content, published between March and April 2026, included videos displaying the service’s name, logo and website address, as well as footage of gameplay and marketing commentary.

The ACMA had previously taken enforcement action against Vegastars, including requesting Australian internet service providers block its website in January 2026.

Robinson published promotional content on Instagram and through the Rip Through It podcast on YouTube, while Mathieson published promotional content on Instagram.

ACMA member Carolyn Lidgerwood said:

“Illegal gambling services can cause significant financial harm to individuals and families, and influencers need to be aware that promoting these services is against the law.

“After the ACMA contacted Mr Robinson and Mr Mathieson about the conduct, they accepted responsibility and promptly ended their involvement with Vegastars and removed all promotional material. We have now issued each with a formal warning to ensure their future compliance with the law.

“All influencers are now firmly on notice. Anyone who uses their online profile to promote illegal gambling services will face regulatory action which can include significant financial penalties.”

Individuals who promote or publicise these services can face civil penalties of up to $65,520 per contravention. Those who facilitate access to illegal gambling services, including by providing hyperlinks or directing users to those services, may face penalties of up to $2,730,000.

From 1 January 2027, new wagering advertising laws will also prohibit licensed wagering providers from using current or former athletes, social media influencers and other notable people to promote wagering services.