Ibiza Final Boss' real name, massive net worth and actual job

The Ibiza Final Boss returns to the boxing ring on Saturday night as the social media sensation looks to continue his remarkable rise with a fight in his home city.

The Newcastle native will take on Kellen Jenkins on a major Misfits Boxing card at the Utilita Arena, having originally been scheduled to face BBCC Gareth.

That fight was called off after Gareth was diagnosed with a brain aneurysm, with the rapper later revealing he would never be able to box again.

Kellen Jenkins has now stepped in as the replacement, with the Ibiza Final Boss promising another emphatic victory after making his boxing debut earlier this year.

The fight is expected to take place at around 8.30pm BST, with the Misfits main card getting under way at 7pm.

But while millions of people know him by his famous nickname, there are still plenty of questions about the man behind the viral persona.

So who is the Ibiza Final Boss, what is his real name, how much is he worth and what did he do before becoming an internet sensation?

The Ibiza Final Boss is actually called Jack Kay.

The 27-year-old Newcastle native shot to global fame during the summer of 2025 after footage of him dancing at Wayne Lineker's O Beach Club in Ibiza went viral.

Wearing sunglasses, a gold chain and his now-famous bowl haircut, Kay was filmed dancing while holding a pink cup.

The clip quickly spread across TikTok, Instagram and X, with social media users giving him the nickname that has since become his brand: the Ibiza Final Boss.

His popularity exploded almost overnight and Kay has since become a familiar face across social media, television and the festival circuit.

Before becoming a social media celebrity, Kay worked in the construction industry.

The Newcastle man has spoken about his life before becoming famous and how quickly everything changed after the viral Ibiza video.

He has since built a career around his online persona, with nightclub appearances, festival bookings, sponsorship deals, merchandise and social media promotions all becoming part of his new life.

Kay has also appeared at major events including Creamfields and has been represented by high-profile talent management.

His transformation has extended beyond social media, too.

He has moved into music and entertainment while also beginning a boxing career with Misfits.

Kay has never publicly confirmed an exact net worth figure.

However, he revealed in late 2025 that he had earned approximately £800,000 in just six weeks following his viral breakthrough.

Reports subsequently suggested that his earnings had risen to around £2 million, with money coming from sponsorship agreements, personal appearances, merchandise sales and social media promotions.

Among the reported deals were a five-figure partnership with fashion retailer BoohooMAN, nightclub appearances and paid promotional content.

Kay has also been able to command thousands of pounds for promotional posts and personal appearances as his popularity has continued to grow.

His sudden rise has seen him go from working in construction to becoming one of the UK's most recognisable viral stars in the space of little more than a year.

The Ibiza Final Boss will fight Kellen Jenkins on Saturday, September 12.

The Misfits Boxing card is being staged at Newcastle's Utilita Arena, giving Kay the chance to box in front of his home crowd.

The main card is scheduled to begin at 7pm BST, with Kay expected to enter the ring at approximately 8.30pm.

That timing could change depending on the length of the earlier fights.

Kay was originally due to face BBCC Gareth, but that bout was cancelled following Gareth's brain aneurysm diagnosis.

Misfits subsequently arranged a replacement opponent, with Jenkins stepping in.

Kay is confident of extending his unbeaten start to his boxing career.

Speaking ahead of the fight, he said there is less pressure on him this time around after getting his debut out of the way.

"There is no pressure on me at all," he said. "I got the first fight out of the way."

He admitted he had been nervous before his first fight but believes boxing in his home city will give him even more confidence.

"In that first one, I had a lot of pressure, nerves," he added. "But the second one... especially being in my home town as well, nothing is going to stop me."

Kay also paid tribute to Jenkins for accepting the fight at short notice, but delivered a typically bold prediction for what will happen once the bell rings.

"Respect for Kellen for taking the fight so early," he said. "But he is not going to last a few rounds.

"He is going to be rendered unconscious and I am going to take the win."

The Newcastle event is headlined by Jordan McCann vs Big Stacks, with Kay one of the biggest attractions on the bill.

The card is subject to change.

The Misfits Boxing event will be shown live on DAZN.

The card can be streamed through the DAZN app or website, with the main card scheduled to begin at 7pm BST.

A standard DAZN subscription is listed at £15.99 per month, while DAZN Ultimate costs £24.99 per month and includes a minimum of 12 pay-per-view events at no additional cost.

For Kay, the fight represents another remarkable chapter in a rise which began with one viral video in Ibiza.

Now the former construction worker is hoping to turn his unlikely internet fame into a successful boxing career — and he will attempt to do so in front of his home crowd on Saturday night.