M S Dhoni Debuts as Cleartrip's Brand Ambassador in New Ad

Cleartrip, a leading online travel agency, has unveiled its latest advertisement featuring cricketing legend Mahendra Singh Dhoni as their new brand ambassador. In the advertisement, Dhoni, also known as Captain Cool, portrays three distinct personas – a pilot, a darbaan (doorkeeper), and a traveller – to convey Cleartrip's message of offering lucrative offers and unmatched flexibility for summer travel under the brand's tagline, 'ClearChoice'.

The strategic move to feature Dhoni in the ad comes just in time for the upcoming summer travel rush, targeting a fresh audience segment and aiming to expand Cleartrip's market reach. By showcasing relatable scenarios familiar to every traveller, Cleartrip introduces viewers to its unique value proposition, promising stress-free and flexible booking experiences.

A distinctive aspect of the campaign is Cleartrip's unconventional claim that new customers are fortunate if they haven't yet booked with them. This bold stance reflects Cleartrip's disruptive marketing approach and aims to intrigue potential customers.

The advertisement also unveils a range of exciting offers for summer travel, including discounts on domestic and international flights, as well as hotel bookings. Additionally, Cleartrip promises industry-low rates for rescheduling and cancelling flights, addressing common pain points for travellers.

Mahendra Singh Dhoni, expressing his excitement about partnering with Cleartrip, highlighted the brand's commitment to transparency and simplicity in travel booking. Prahlad Krishnamurthi, Chief Business Officer at Cleartrip, emphasised Dhoni's universal appeal and his embodiment of Cleartrip's ethos of straightforwardness and transparency.

Cleartrip's latest campaign, featuring Mahendra Singh Dhoni, reinforces the brand's position as the preferred choice for individuals seeking a smooth, unforgettable, and purposeful travel experience. With lucrative offers and a focus on transparency, Cleartrip aims to make travel accessible and enjoyable for all travellers across the country.

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