NOW launches new Sky Sports memberships

Sky’s streaming service NOW is giving sports fans more choice with two new Sky Sports memberships.

The new Multi-Sport Membership, starting at £19.99 (€23.66) a month, brings together a range of Sky Sports coverage. The membership includes live coverage of every Formula 1 race weekend, golf majors, men’s and women’s international cricket, year-round tennis, darts, rugby, NFL and more. For football fans who want to enjoy more than 1,500 live matches this season across the Premier League, WSL, EFL, SPFL and more, the new Football Membership, starting at £23.99 a month, offers access to all Sky Sports’ football coverage.

Fans can continue to get the full line-up with All Sky Sports, bringing the complete Sky Sports line-up together from £27.99 a month.

Carli Kerr, MD of Sky TV & NOW, commented: “Every sports fan has the moments they can’t wait for, whether it’s kick-off, the first ball of a Test match or a match-winning double in the darts. With our new memberships, fans have more choice over the sport they pay for. Football fans can choose Football, and fans of F1, cricket, golf and more can pick Multi-Sport. And those who want everything can still get All Sky Sports. It’s a simpler, more flexible way to get the sport you love on NOW.”

Football and Multi-Sport Memberships are available directly via NOW, Apple and Amazon. Customers who access NOW via EE will continue to receive the full Sky Sports line-up with All Sky Sports.

Reacting to the news, Paolo Pescatore of PP Forsight said: “Sports fans are spoilt for choice, with thousands of hours of live action across an ever-growing number of competitions, channels and streaming services. Yet many feel forced to pay for everything when they watch only a fraction of what is available. The introduction of new memberships is a sensible response […] This also helps Sky protect its core customer base while creating an opportunity to attract new subscribers who may have previously been reluctant to commit to a comprehensive sports package. Greater flexibility gives fans another reason to sign up, particularly those interested in specific competitions rather than everything on offer. Crucially, it also helps address the growing threat of illegal streaming. More affordable, legitimate access could help discourage piracy.”