Relevent Appoints Dan Miodownik, Former CEO of HBS, to Lead New Production Services Firm

Rights agency Relevent Sports Group has launched a broadcast and production services company, with former HBS duo Dan Miodownik and Luc-Antoine Charial appointed to lead the company.

Relevent Media Services will provide end-to-end broadcast production, project management services and multi-platform content creation.

“Our business has always been built on maximizing the value of premium football rights for our partners, and production is where much of that value is ultimately realized,” said Boris Gartner, CEO of Relevent.

“By bringing broadcast production in-house, with two incredibly experienced and well-respected leaders in Dan and Luc-Antoine at the helm, we can now shape how a competition looks, feels, and reaches fans from the moment rights are sold through the final whistle. Together we’re giving rights holders and media companies a partner that can take their properties further, delivering an integrated offering across media rights, sponsorship, events, content, and production where each piece reinforces the others.”

Relevent is the exclusive global marketing and sales partner for UEFA’s club competitions for the 2027 to 2033 cycles, as well as UEFA’s exclusive commercial sales partner for its national team competitions, covering media, sponsorship, and licensing rights globally from 2028 to 2036. The agency also has a 20-year joint venture with LaLiga for North and Central America called LaLiga North America; a 17-year partnership with the Bundesliga for the Americas; and a media rights, content, and marketing partnership with the EFL across the Americas.

The agency said that the addition of Relevent Media Services would further bolster the company’s status as a “holistic partner” to leading sports properties by offering a full-service platform, and that “by pairing its rights and commercial expertise with in-house production, Relevent is positioned to open new doors with media companies and rights holders alike, supporting partners from the moment rights are secured through to the final broadcast”.

Watch Dan Miodownik takes part in the SVG Europe Summit 2026 discussion ‘Smarter, faster, leaner – Strategic drivers in European sports broadcasting’

Miodownik and Charial, who both stepped down from their positions with HBS at the end of September, have taken on the roles of president and CEO respectively.

Miodownik said: “I’m extremely proud to be joining the team at Relevent and helping new and existing clients and partners maximize their reach and fan engagement. The content landscape has never been more exciting and I look forward to bringing my experience in live production, innovation, digital services, and social media interaction to Relevent Media Services.”

Charial added: “I am delighted to be joining Relevent and look forward to developing its new Production arm, while supporting its clients and welcoming new partners in football and beyond. I am eager to bring my experience in business development and broadcast to Relevent Media Services.”