Report: Sports Technology’s Evolution from Novelty to Essential Infrastructure

Sports technology has transformed from a novelty into essential infrastructure across every level of competitive athletics. Over the past 25 years, video platforms, tracking systems, wearables, officiating aids, and biometrics have become central to how teams strategize, coach, recruit, and make decisions.

In its new report, The Evolution of Sports Technology Adoption: A Historical Overview, Present Day Snapshot, and Forward Outlook, Harrison Co. traces the industry’s evolution decade by decade while examining the forces shaping its next chapter. These forces include the rise of Name, Image, and Likeness (NIL), the strategic positioning of platforms such as Teamworks and Hudl, continued consolidation, down-market expansion, and the emergence of new competitors looking to challenge incumbents and the status quo.

Key takeaways from the report include:

Request a copy of Harrison Co.’s report, The Evolution of Sports Technology Adoption, here.

About Harrison Co.: Harrison Co. is an investment banking and strategic advisory firm focused on serving family and founder-owned businesses. The firm advises clients on critical strategic and financial decisions, including mergers and acquisitions, capital formation, recapitalizations, and other strategic alternatives. Harrison Co. combines senior-level attention, deep sector expertise, and sophisticated financial advice to help business owners and management teams evaluate their options, create long-term value, and achieve optimal outcomes. Harrison Co. has offices in Salt Lake City, Los Angeles, Fresno, and Miami.

Learn more about Harrison Co. here.