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Tennis
4 min read

Serena Williams Says Tennis Comeback Is ‘Nothing Long-Term’

The tennis star and investor told Forbes the reason for her return was family-oriented.
Serena Williams Says Tennis Comeback Is ‘Nothing Long-Term’

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Serena Williams Says Tennis Comeback Is ‘Nothing Long-Term’

Fiona Riley, Forbes Staff

Serena Williams gets Barbie signature doll based on 2005 Australian Open win

From the department of, "this hasn't happened already?": Serena Williams, the 23-time Grand Slam champion and the greatest women's tennis player of the modern era, has a signature Barbie — for the sport she dominated. Mattel, Inc., which owns the Barbie franchise, announced Thursday that the doll, based on Williams' 2005 Australian Open title win, would be released immediately. It echoes her look from the tournament where she won her seventh major, featuring the green-and-white colorway that loo

Serena Williams becomes a Barbie Role Model

Her icon status expands with a custom-designed doll.

Girl Power Is Real, Serena Williams And A'ja Wilson Prove It

Serena Williams and A’ja Wilson define girl power in women’s sports, and this week showed two sides of it. Williams’ 2005 Australian Open outfit is now a Barbie doll, a toy-aisle tribute to a legacy already secured. Wilson, still competing for hers, won a record fifth MVP and declined a pregame ceremony to focus on […] The post Girl Power Is Real, Serena Williams And A’ja Wilson Prove It appeared first on Stadium Rant.

Serena Williams 'excited' to play with her new signature Barbie doll with daughters

Mattel honors tennis legend Serena Williams with a new Barbie Signature doll featuring her 2005 Australian Open look.

What's next for Chelsea Women? Owner Alexis Ohanian hints at next major step

After moving Chelsea's home matches to Stamford Bridge, owner Alexis Ohanian teases what's next

Colin Kaepernick's Wife Accuses The NFL Of 'Lying' About Her Husband

She's made it clear she hates it.

PICTURES: Steffi Graf & Daughter Jaz Feature In Andre Agassi’s ‘Photo Dump’ As Carlos Alcaraz & Karl-Anthony Towns Make Surprise Appearance

Andre Agassi recently gave his fans a glimpse into his family life by sharing a photo dump featuring his wife, Steffi Graf, and daughter, Jaz Elle. The post also featured special appearances of Spanish tennis star Carlos Alcaraz and New York Knicks center and forward Karl-Anthony Towns.

Women’s sports boom brings more fans, opportunities to Atlanta

There is something exciting happening in and around women’s sports, and Atlanta is seeing that momentum firsthand.

“I Used To Arrive Tired” – Carlos Alcaraz Reflects on Year-End Struggles as Tokyo Title Sparks Fresh Motivation Ahead of Shanghai Masters

Carlos Alcaraz has made it clear that he wants to do his best to end the 2026 tennis season on a high note. In past seasons, Alcaraz struggled to close out the year with positive results, as fatigue from earlier exertions hurt his on-court performances.

Serena Williams’ coach sends emotional message to Coco Gauff after she withdraws from the Wuhan Open

Coco Gauff has made a rare career move by withdrawing from the Wuhan Open, the final WTA 1000 event of the season. Gauff is already...

Social Impact Fund and Nike bring sports and philanthropy together

Athletes including Azzi Fudd, Ali Riley and Baron Davis gathered in Los Angeles to explore how their platforms can create opportunities and drive change beyond the game.

Wilson becomes first five-time MVP in WNBA history

A ceremony marking her record-extending fifth MVP award will take place on Friday night, but A'ja Wilson will not take part before a must-win game.

WSL aiming for full-time referees for the 2029/30 season

The Women's Super League is aiming to have full-time referees in place by the 2029/30 season according to reports.The decision was reportedly agreed on by the league's clubs at the latest WSL Football...

Serena Williams’ coach slams ‘ridiculous’ umpire for failing to disqualify ATP star this week

Tennis is a sport unlike any other, pitting two superhuman athletes against one another in a battle of physical, technical and mental strength. However, even...

The Athletic double down after saying Fever shouldn’t sign Sophie Cunningham

The Athletic is escalating its crusade against Sophie Cunningham, which has caused a firestorm online. Ever since Cunningham publicly stated that biological men shouldn’t compete in women’s sports to protect female athletes, she has been a target for progressive sports media and hostile crowds.

Enes Kanter reveals private NBA player opinions on trans WNBA athletes

Enes Kanter Freedom is pulling back the curtain on what NBA players are saying behind closed doors. The debate surrounding biological eligibility in the WNBA is still going strong, with the league facing heavy pushback to officially define what qualifies as a woman in its rulebook.

Broadcaster, advocate, investor: Chamique Holdsclaw does it all in women's basketball

Chamique Holdsclaw finally entered the Hall of Fame this year. The WNBA legend continues to stay close to basketball and be a mental health advocate.

Why it’s now obvious why Novak Djokovic is waiting to retire at the 2028 LA Olympics after his China Open title

Novak Djokovic’s 2026 campaign has potentially been one of the toughest of his career so far, but he enjoyed an undoubted high earlier this week....

'Not Satisfied' A'ja Wilson Remains Focused on Valkyries Series After Fifth WNBA MVP

A'ja Wilson is the standard for sustained excellence, but her team is struggling right now.

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It was published on September 10, 2026 and last updated on October 9, 2026. The time of the story is shown in your own time zone on the page.

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