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Aussie Rules1 min read

The most valuable AFL and NRL teams in 2026

The brands of all 35 AFL and NRL clubs in 2026 have been ranked. A new club has taken the top spot, and there was a surprising result for the Sydney Swans.
The most valuable AFL and NRL teams in 2026

The Collingwood Magpies in the AFL have regained the mantle as having the most valuable brand in Australian sport from the Penrith Panthers in the NRL, outranking the premiership winners in both codes.

The Sydney Swans remained at fifth spot in the 2026 rankings with a brand value of $118 million despite an investigation into allegations of sexual assault involving five of its players late in the season, according to new valuations by consultancy Brand Finance Australia.

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It was published on November 1, 2026. The time of the story is shown in your own time zone on the page.

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