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Basketball
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Basketball

“I don’t like doing what everybody does”: How Angel Reese’s bold decision to pass on Nike became a major bet before sparking a Team USA controversy

Angel Reese made a thoughtful decision to partner with Reebok, aiming to play a pivotal role in revitalizing the brand's basketball image. Her signature shoe debut not only celebrated her prowess but also became a considerable commercial triumph. This decision stirred discussions upon her arrival with Team USA, underscoring the intricate dynamics of athlete endorsements and the choices that shape personal branding.
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Basketball

Korean Park Ji-hyun joins new int'l basketball league

Korean national team fixture and current Women's National Basketball Association (WNBA) player Park Ji-hyun has joined a startup international basketball league. Project B announced its signing of Park on Tuesday, while also unveiling plans to host training camp in Seoul in January next year ahead of its inaugural season. "The decision to begin this chapter in Seoul reflects Project B's long-term commitment to Korea and its broader belief in Asia as a critical center of basketball's global future," said Geoff Prentice, co-founder and CEO of Project B, in a press release. "We are proud to have the very best Korean players alongside the best players from around the world, bringing global talent together in a country with such a deep passion for the game." Project B is the new global league founded by Prentice and Grady Burnett, a former Google and Facebook executive. It is creating separate women's and men's leagues, with six teams per circuit featuring 11 players each. Former WNBA star Alana Beard is Project B's chief basketball officer, while former National Basketball Association MVP Ru
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